So, you came here thinking you’d
see some photographs? Maybe a portfolio? Well,
GO FISH!
One of the questions people ask
me (and they ask it often) is, “what kind
of photography do you do?” And the moment
I try to define work, I’ve pigeon-holed
my creativity. Stick a fork in me, I’m
done. Dead. Sentenced to a creative wasteland.
Let’s face it, there are plenty of skilled
photographic clerks in this world – and
you probably know some of them. There are also
plenty of problem-solvers out there. You probably
know some of them, too. And there are a world
of generalists on your list. Maybe you even
have some of my colleagues firmly ensconced
in their various specialities. You call on a
food guy when you need food pictures, a kid
specialist when you need a shot of children.
I live in a WORLD
OF IDEAS. While photographs are my stock
in trade and visual imagery is the end result
of nearly everything I do, it is the world of
ideas that makes or breaks what you I for my
clients. The best advertising CAPTURES
people’s imaginations, stops them in their
tracks, REORIENTS
their brains, catches their attention in a way
that a clerical function cannot. Concepts that
create a lasting impression, move people to
change their habits, stop the consumer dead
in his or her tracks – that is what is
interesting in our world. And in the day-to-day
world, you not only have to SPEAK
YOUR MIND, you have to collaborate with
other creatives, generate enthusiasm, ignite
a spark, alter your client’s emotional
and spiritual trajectory, and you have to STAND
FOR SOMETHING.
COMMITMENT TO
IDEAS is my standard. Not simply photographs.
Not technical skills. Ideas. Finding the key
to CHANGING HUMAN
BRAIN CHEMISTRY. Moving my own brain
to inhabit spheres that bring dreams into reality.
Seeing the world in new ways. Truth is, I like
to surprise people. My pictures, just like the
ideas that drive them, are meant TO
PROVOKE TEARS, LAUGHTER,
SURPRISE.
I want to take people into a realm that doesn’t
conform to the routines that populate their
lives. Some people will love them, others will
be puzzled by them, some will be turn away,
uncomprehending. But once you’ve been
provoked, there will be no turning back. Then,
you have to ask yourself:
WHERE
AM I NOW?
WHERE DO I WANT TO BE?
HOW WILL I GET THERE?
